The Museum of Modern Art (MoMA) stands as a beacon of artistic innovation and cultural exploration, captivating art lovers from around the globe with its diverse collection and groundbreaking exhibitions. As a destination for people seeking to immerse themselves in the world of art, MoMA holds a special place in the hearts of enthusiasts everywhere.
The brief:
We were tasked with conceptualizing a membership program that would inspire individuals to sign up with MoMA.
Insight:
When art lovers travel, they visit museums.
The creative idea:
MoMA launch “Limitless Membership”, alluring art-loving travelers with this perfect deal to satisfy their love for art and travel.
The executions:
Limitless membership grants access to a vast network of global partnering museums. Furthermore, introducing MoMA Art Space where members can hang out, as well as making art.To celebrate our members' talent, members will have a chance to be part of an annual art show at MoMA if their work is selected by panel judges. Encouraging social posts with hashtags #MoMAartspace and #limitlessbyMoMA for a chance to get featured. Last but not least, we're venturing into the world of entertainment by producing a Netflix series titled "The Limitless MoMA Painting Show," aimed at sharing our limitless passion for art with a broader audience.
Credits:
Creatives: Lyss Tan, Ikenna Ugwu
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